SEO & Website Marketing

Latest Google Algorithm Updates - As of September 29, 2025

bot crawling frequencyHere is the latest Google algorithm updates from December 2024 to September 2025 The article lists the last five changes, and the impact on SEO rankings. Whether you’re an SEO pro or a business owner, this is very useful information.

1. September 2025 Core Algorithm Update

  • Date: September 5, 2025 (ongoing rollout)
  • Description: Google's September 2025 Core Algorithm Update, code named "Perspective," introduces new ranking signals focused on content quality, user intent, and AI integration. This update may have caused dramatic ranking fluctuations on your site.  Low-quality or AI-generated spam sites dropped sharply while those emphasizing genuine value and local context have seen significant gains.

2. August 2025 Spam Update

  • Date: August 26, 2025 (completed September 22, 2025)
  • Description: The August 2025 Spam Update targeted manipulative tactics like low-quality AI content and deceptive practices, with rapid impacts visible within 24 hours of rollout. It resulted in steep visibility declines for affected sites but recoveries for those previously hit, emphasizing Google's ongoing improvements to automated spam detection systems.

3. June 2025 Core Update

  • Date: June 30, 2025 (completed July 17, 2025)
  • Description: This regular core update aimed to promote more relevant and satisfying content across all site types in Google's ranking algorithms. this update followed the March update and introduced some volatility.  It rewarded high-quality, user-focused pages while demoting less engaging content.

4. March 2025 Core Update

  • Date: March 13, 2025 (completed March 27, 2025)
  • Description: This was the first core update of 2025, it focused on delivering helpful results by targeting relevance and reducing low-value content. The 14-day rollout caused  wide ranking changes but its impact was less widespread than previous changes/ updates.  The intent was to encourage content managers to prioritize satisfying user intent but did not offer any recovery fixes.

5. December 2024 Spam Update

  • Date: December 19, 2024 (completed December 26, 2024)
  • Description: This spam update addressed manipulative behaviors more aggressively than previous updates.  It targeted link scamming and content farms.  The purpose was to improve overall search reliability. It marked the last major change before 2025's core shifts.
Take action now and make sure your website aligns with Google’s standards.  GraceHost is here to guide every step, offering tailored SEO strategies that deliver page-one results at no advertising ad cost. With our proven expertise since 1995 and cutting-edge tools, we’ll optimize your site for any updates. Contact GraceHost today.