SEO & Website Marketing

How often does Google crawl my website?

google bots take over 800x448Answer: The frequency at which Google crawls your website depends on several factors, and there’s no fixed schedule. Typically, Googlebot crawls sites anywhere from every few days to every four weeks, though this varies widely based on your site’s characteristics. High-traffic, frequently updated websites—like news platforms—may be crawled multiple times a day, while smaller or static sites might only see crawls every few weeks or even months.

Key factors influencing crawl frequency include your site’s popularity (traffic and backlinks), content freshness (how often you update), and domain authority. Sites adhering to Google’s guidelines, with good internal linking and no server issues, are crawled more often. For instance, a well-structured site with regular updates can see crawls every 3–4 days, while a neglected site might wait 4–6 weeks.

You can check Google’s last crawl in Google Search Console under the “Crawl Stats” report, which shows activity over the last 90 days. To encourage more frequent crawls, update content regularly, submit a sitemap, and request indexing for new pages via Search Console. However, Google’s 2024 shift toward “intelligent scheduling” prioritizes high-value URLs, so low-quality content may be crawled less often, regardless of updates. Balancing quality and frequency is key.