So, how does SEO work? Search engines use algorithms to decide which websites to show first. These algorithms look at factors like keywords, content quality, and user experience. For example, if you run a bakery and your website includes the phrase “fresh sourdough bread” in a well-written blog post, Google might rank your site higher when someone searches for that term. But SEO isn’t just about stuffing keywords—it’s about creating valuable content that answers people’s questions, loads quickly, and works well on phones and computers.
There are three main types of SEO: on-page, off-page, and technical. On-page SEO focuses on what’s on your website, like writing clear titles, using relevant keywords, and adding images with descriptive tags. Off-page SEO involves building trust, such as getting other reputable sites to link to yours, which shows search engines your site is credible. Technical SEO ensures your website is easy for search engines to crawl, fixing things like broken links or slow loading times.
Why does SEO matter? Over 68% of online experiences start with a search engine, according to a 2023 study by BrightEdge, and most people don’t scroll past the first page of results. Good SEO helps you reach those searchers, driving free, organic traffic to your site without paying for ads. For businesses, starting with SEO can seem daunting, but even small steps—like writing helpful blog posts or improving your site’s speed—can make a big difference over time.
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