Simply, Bing is Microsoft's answer to Google.
Microsoft has spent many millions of dollars to make a play against Google with their own new - again - search engine.
They studied SERP (Search Engine Results Page) viewing and came up with the "Golden Triangle." This was created by mapping eye movement across and down a SERP page.
Their results show the search results listed in a common way. A very nice feature is if you "mouse over" the listing and then "mouse over" a "dot" to the right of the entry. It pops up more detailed information from the site.
Their research on the "Golden Triangle" shows a typical eye patterns on most web pages.
Also from their research, they have added relevant categories to the SERP.
This is quite useful - in google terms, it may be the results coming from their semantic latency (aka synonyms).
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