Happy LandingsA landing page is the first page your visitors see. They can find it from:
- another site
- an email campaign
- another page on your site
The purpose of the landing page is to do something
- read more
- buy
- sign up for your newsletter
- register on the site
- enter their information
- email address
- a comment
- a rating, etc...
Must haves for an effective landing...
Characteristics of an Effective Landing Page
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Include testimonials
- Restate your Ad Message
- Place critical content "Above the Fold"
- State the benefit to the visitor and the value received
- Encourage trust
- Minimize navigation
- Give your headings punch
- KISS concepts - write at a 5 grade level
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Easy to read short paragraphs
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Copy should be evocative
- Lay out is simple
- Few but relevant, people oriented images
- Tell the visitor to DO something (e.g. a Call to Action)
- Minimze their options
- Make the process simple and make sure it works flawlessly
- Use Google Analytics to continually test and refine the page and process
Get the idea? Keep it Simple
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