There are many articles out there about paid directory listings. The articles that promote them typically have links to those directory. And the cynic in me notices those links are affiliate links...
Many articles discuss paid directory
submission and most agree there is a trend away from these. The
two most popular directories mentioned are Yahoo and Best of the Web. Yahoo charges about
$300/year, and Best of the Web is one time charge of $250.
Did you know that Google uses a directory called dmoz.org to help rank sites? This is a free directory service.
It is interesting they didn't mention that paying for a Google Ad Word campaign may result in equal or better placement than paying Yahoo. It is a matter of cost vs revenue. What does your site/domain bring in versus what is the cost of directory submission. The cost for submitting to Yahoo and BOTW is $550; what are the alternatives? For the regular parked domain strategy, this may be high. For a domain oriented business or ecommerce site it may make sense.
But remember,
the ultimate goal of Google is to provide relevant search results. Directory entries/submissions provide a small temporary value of relevancy. When a site is placed in a specific sub-category, it tells Google the topic of the site. That has value for the short term.
Continual new, unique and relevant content is ultimately the SEO candy that makes Google smile. If good content is combined with long tail key words within the article the site will be highly ranked over the long term.
You can try a site like SEOauthors.com to help find someone to help with your content strategy.
...just some thoughts
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