1
Hit people on an emotional level. The real key to viral success is the ideas that genuinely inspire the speakers and their work. Content that taps into viewers’ emotions travels farthest.
2
Go for a sense of wonder, optimism and surprise. Think of the craziest ideas and figure out if you can pull it off. Embrace cleverness and the element of surprise — “The fact is, humans like to share good news." Margaret Gould Stewart says, “We are trained to put things in buckets. So when you mix cookie monster with German metal, it’s really funny!"
3
Think about production value. While high production-values work for some, less high-tech videos can also be an effective content strategy. Your video doesn’t have to be pixel-perfect. It should have appropriate production values, depending on the content and context.
4
Have people participate in the things you make — if not in the actual shooting of the videos, then after they go public. Solidify your community by getting into the comments and engaging directly in what’s happening with your content. Create conversation between the creator and the audience, and encourage satire and offshoots.
5
Make it easy to embed your videos. More than half of YouTube traffic comes from those who grab a video’s code and tweet about it or integrate it into their Web sites and blogs. If you don’t make it easy to embed, you are hamstringing your video.
6
Mind your metadata. Embed key search terms into the titles of your videos. If you’re creating parodies, include the same key words in your video’s title as in the original. Surround your video with supplemental material such as additional video material and still images. Paying attention to metadata details will aid with search engine optimization.
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