Web video gives the viewer an experience. The length is not as important if it keeps their interest, but secondly the cost may not be as great as you'd think. Video can be down right affordable.
With video you get a chance to add emotion to your message more directly. They will get involved more thoroughly and may prompt them to do something - call to action - more directly.
Your web "pitch" must be more than features and benefits. It elicit an emotional response; one that idealizes the visitor with your product or serve. One way to do this is through videoization. Create a short emptive video and then put it on Youtube.
Why Youtube?
Greg quotes Yogi Berra
"Nobody goes to that resturant anymore, because its too crowded."
Five Attributes for Success
There are a million how to succeed articles - this one keeps it simple.
SEO this SEM that and the all important JATLA - the what?
If you are looking to start or build an internet business, you have
1. Internet Marketing is just Marketing on the Internet
There is nothing new about why people buy - just new tools.