More and more businesspeople have gotten serious about building a permission-based email list. They've been marketing via email for years, and they realize that if they get serious about building their lists, they can bring in more business. And they have seen success!
Building a quality list is more important in a tough economic times. Your list is the pre-qualified target market. They are easier to sell and they are a source of referrals. This is why email marketing is one of the the most effective tool in your marketing tool kit. The cost to send an email makes staying in touch with your customers a simple decision. Even in a down economy -- they'll think of your business first.
Building your List - the Essentials
Let us review three email marketing "commandments."
Hit people on an emotional level. The real key to viral success is the ideas that genuinely inspire the speakers and their work. Content that taps into viewers’ emotions travels farthest.
2
Go for a sense of wonder, optimism and surprise. Think of the craziest ideas and figure out if you can pull it off. Embrace cleverness and the element of surprise — “The fact is, humans like to share good news." Margaret Gould Stewart says, “We are trained to put things in buckets. So when you mix cookie monster with German metal, it’s really funny!"
3
Think about production value. While high production-values work for some, less high-tech videos can also be an effective content strategy. Your video doesn’t have to be pixel-perfect. It should have appropriate production values, depending on the content and context.
4
Have people participate in the things you make — if not in the actual shooting of the videos, then after they go public. Solidify your community by getting into the comments and engaging directly in what’s happening with your content. Create conversation between the creator and the audience, and encourage satire and offshoots.
5
Make it easy to embed your videos. More than half of YouTube traffic comes from those who grab a video’s code and tweet about it or integrate it into their Web sites and blogs. If you don’t make it easy to embed, you are hamstringing your video.
6
Mind your metadata. Embed key search terms into the titles of your videos. If you’re creating parodies, include the same key words in your video’s title as in the original. Surround your video with supplemental material such as additional video material and still images. Paying attention to metadata details will aid with search engine optimization.
Using Video
Web video gives the viewer an experience. The length is not as important if it keeps their interest, but secondly the cost may not be as great as you'd think. Video can be down right affordable.
With video you get a chance to add emotion to your message more directly. They will get involved more thoroughly and may prompt them to do something - call to action - more directly.
Your web "pitch" must be more than features and benefits. It elicit an emotional response; one that idealizes the visitor with your product or serve. One way to do this is through videoization. Create a short emptive video and then put it on Youtube.
Why Youtube?
Greg quotes Yogi Berra
"Nobody goes to that resturant anymore, because its too crowded."
Five Attributes for Success
There are a million how to succeed articles - this one keeps it simple.
SEO this SEM that and the all important JATLA - the what?
If you are looking to start or build an internet business, you have
1. Internet Marketing is just Marketing on the Internet
There is nothing new about why people buy - just new tools.
